EAST SUMMER SALE

EAST started out in 1994 as a quirky boutique with a singular and inspired vision: to create and promote gorgeous garments based on Eastern styles and sensibilities. Today, they have over a hundred outlets in addition to their impeccable online store, making them one of the major success stories of the fashion world. Their wide range of clothing (including everything from jumpers and cardigans to tunics and kaftans) utilises prints, colours and even textures from around the globe, and is aimed firmly at women with an irrepressible sense of individuality and panache. Where possible, EAST even use natural fabrics to achieve their effects, guaranteeing that their garments look and feel completely authentic.

East sales for 2025

• 1st January 2025 - East New Years Day sales for 2025.
• 18th April 2025 - Good Friday sales for 2025; see you there!
• 21st April 2025 - Easter Monday sales for 2025.
• 5th May 2025 - East Early May Bank Holiday sales for 2025, add to your diary now!
• 26th May 2025 - Spring Bank Holiday Monday sales, save the date.
• 25th August 2025 - Summer Bank Holiday Monday sales.
• July 2025 - East Summer 2025 sales, joining us?
• 28th November 2025 - East Black Friday sales in 2025 start on Friday 28th November.
• 26th December 2025 - Boxing Day 2025 sales, don't forget!

Black Friday this year falls on Friday 28th November 2025.

But if you wait until then to visit the East site, you might well find that you have missed some of the biggest Black Friday sale bargains.

In 2024, we saw lots of Black Friday sales starting earlier in the week - based on that we expect the East Black Friday Sale to start on Saturday 22nd November.

And with stock problems across retail, we expect that many retailers will kick off their Black Friday Sales even earlier, at the beginning of November. That's great news for bargain hunters - you will have even longer to snag some incredible savings.