Italian brand Diesel was set up in 1978 by Renzo Russo as a rejection of 'slavish' fashion following. Still one of the top denim lines on the planet, with jeans for men and women sold in dozens of countries, Diesel has become a genuinely global lifestyle brand, with a defining ethos of the world as a single culture without borders. As well as male and female and children's clothes, the Diesel umbrella now covers eyewear, fragrance, underwear, shoes, a sportswear division and its luxury line, Diesel Gold. This brand has even created limited edition cars with Fiat, watches and jewellery with Fossil, and collaborated with L'Oreal on a fragrance.
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