Tesco Direct is a massive brand that has formed as an offshoot from the supermarket giant. Tesco Direct covers their clothing range Florence and Fred, as well as a massive range of homewares, furniture, home entertainment, books, games, sports and leisure goods and health and beauty products. They also have their own Christmas range of products. Tesco clothing also features Cherokee, Stone Bay and True, though F&F is their main brand. Their clothing is marketed as affordable but stylish, with ranges for men, women and children, accessories, underwear and footwear. With Tesco Direct you can buy anything from a garden shed to a new facial moisturiser, and everything in between.
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