Superdry exploded onto the fashion scene in the late 00s, when a certain Mr Beckham took a fancy to the brand's 'Brad' leather jacket. He is by no means the only celebrity to fall for the laid back charm of the label's hoodies, hats, jeans and jackets. Everyone from Rihanna to Zac Efron has sported the Superdry logo at one time or another, and it has quickly become a high street staple.
The brand fuses Tokyo street style with English tailoring, offering well-made and fashion forward pieces at affordable prices. Invest in a future classic like a Superdry hoodie, or pick up a few stand out accessories to update your look.
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