Smyths Toys is a chief competitor in the children's entertainment industry, with an army of 70 stores throughout the UK and Ireland. It aims to provide a robust range of toys, bikes, books, garden games, video consoles, playground products and DVDs, as well as oodles of baby gear to cater for the entire spectrum of children's ages and interests. Smyths Toys, founded in 1987, endeavours to produce educational, creative, durable and affordable goods. Its products are also designed to keep up with the latest crazes in children's book, film and cartoon characters and it has now grown to become the largest toy retailer in Ireland.
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