Lucky Brand is an all-American denim company that specialise in perfecting the best style and fit jeans for both men and women. Launching in 1990, the company is now a prominent player in the clothing industry and also sell a range of accessories, shoes and children's attire. Ripping, fraying, sanding and patching: Luck Brand jeans reflect the laid-back, free-spirit attitude that founded it with an emphasis on distinctive design and personal touches. The ever-growing firm currently has over 200 Lucky Brand stores in the U.S and tries to stay as close to the "true blue American icon" look as possible.
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