As the 1960s came to an end, London-based hairdresser Joseph Ettedgui created a fashion boutique where new styles, ideas and designers could be discovered. His store was the first to showcase the Prada label in London, and Ettedgui launched his own lines while also selling others' creations that he loved. Today the focus is still on inspiration and creativity, combining an ultra-modern ready-to-wear range with a core of luxury staples, with offerings by designers from Givenchy to Christian Dior and Paco Rabbanne. Shop here for incredible men and women's wear, including tops, trousers, skirts and dresses, jackets and coats, as well as accessories like bags and shoes.
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