British brand Ichiban Clothing promotes and explores UK street culture. Its range of cutting edge styles represent contemporary modes in urban culture with their unique graphics and bold prints. The name, 'Ichiban' is Japanese and it means 'number one' or 'best', and the company aims to uphold this moniker by being the best in their field. They aim to satirise the industry's 'brash commercialism' with their designs while encapsulating wonderful childlike and comforting nostalgic imagery. All of their products try to promote this philosophy with ironic and iconic prints, to produce stylish items that also bear important connotations.
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