Established in 1989, Dutch brand G-Star Raw has taken the durability of work wear and given it a cool, urban flavour. While its collection features a wide range of tees, shirts and coats, its real expertise are seen in its raw, untreated denim products. G-Star Raw constructs clothing that has unique characteristics and even runs a sustainable programme using organic rather than conventional cotton. Gaining major popularity during the past decade, G-Star is a relative newcomer to many fashion circles, but its products have been good enough to earn celebrity endorsements from the likes of Liv Tyler, Lilly Cole and superstar DJ Afrojack.
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