One for the cool cats, Fred Perry has long been celebrated as putting the chic into sportswear. Since the brand's birth in the 1940s when Austrian footballer Tibby Wegner and tennis champ Fred Perry got their heads together, the unique British style of Fred Perry fashion has led the way in male and female sporty street wear, and has been supported by various different subcultures such as the Mods, skinheads and soul boys. Choose Fred Perry if you want to look innovative and on the button. Pick up a classic Fred Perry shirt or Harrington Jacket, or check out collections by cycling champ Bradley Wiggins and fashion designer Bella Freud.
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