Born in the early 1990's in the height of the Brit Pop era, Firetrap has quickly established itself as an edgy, urban and sexy menswear label. Its gritty, yet affordable designs saw jeans and jackets flying of the shelves. Now a truly international brand, Firetrap still has its roots in London culture, capitalising on the sounds and flavours of London that its British designers inject into their collections. From coats and jackets, to jeans, t-shirts, shoes and accessories, Firetrap now combines integrity and confidence with edgy British style for modern, fashion conscious men around the world.
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