Originally known by the full brand name of Florence and Fred, but now more commonly known as F&F, this brand house was bought by Tesco to produce their on-trend extensive clothing range. They use top designers to produce a full clothing range for the whole family, but don't be fooled into thinking that the affordable clothing you buy alongside your baked beans is anything less than top-notch. With their eye on Milan and Paris, the seasonal ranges feature anything from grunge to Chanel inspired tartans. The clothing is well made and inexpensive but never cheap. Marketed for the average homeowner, this brand is chic and iconic with value for money at the heart of brand.
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