EAST started out in 1994 as a quirky boutique with a singular and inspired vision: to create and promote gorgeous garments based on Eastern styles and sensibilities. Today, they have over a hundred outlets in addition to their impeccable online store, making them one of the major success stories of the fashion world. Their wide range of clothing (including everything from jumpers and cardigans to tunics and kaftans) utilises prints, colours and even textures from around the globe, and is aimed firmly at women with an irrepressible sense of individuality and panache. Where possible, EAST even use natural fabrics to achieve their effects, guaranteeing that their garments look and feel completely authentic.
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