Boden is a British clothing company founded in 1991. They sell men's wear and women's wear, and also have a ""Mini Boden"" line for children, and a range for babies. In 2010 they also launched a range specifically for teens.
Boden clothing is mostly high quality casual basics; they are known for bright, cheerful patterns but also produce a lot of plain items. Their clothing tends to be classically stylish rather than following the latest fashions, and they are considered to be a quite upmarket brand. The ladies' wear features beautifully cut day dresses with bright patterns and their brightly patterned men's shorts have been photographed on the likes of David Cameron and Boris Johnson.
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